About PRO Group

PRO Group is a 26 year old member owned, not for profit organization which has positioned itself through the years as the preeminent place for larger consumer electronics specialty retailers. As the industry has changed, so has PRO as we have developed new and unique business services to support the ever changing landscape at retail. One constant in our formula has been to focus our efforts on the solution end of the business and cater to the better products that our channel needs to differentiate from the mass market.

PRO Group Retailer Members consist of some of the largest, most successful home and mobile entertainment regional retailers in the U.S. who are dedicated to advancing the latest technologies and customer services. PRO consists of a broad cross section of different retailer channels throughout the U.S. including brick, brick and click and on line retailers with best in class merchandising, product selection, product knowledge and services. Our retailer members currently employ 177 store locations.

PRO Group provides many added value benefits to the Membership in conjunction with our Vendor partners and offers many best practice sharing events and services.

In January, 2011, PRO Group merged with Home Entertainment Source (HES) as a new group, ProSource, a division under the AVB/BrandSource umbrella. With over $3.6B in retail sales, 550 retailers and 950+ store fronts, ProSource represents the largest retailer group block of consumer electronics sales in the industry. While PRO Group and HES maintain separate identities, the new Group presents as a single, combined and focused book of business to the manufacturers.

Please explore our website to learn more about who we are, our partners and our activities.

Dave Workman, Executive Director/COO